The Edna McConnell Clark
Foundation: Branding, Thought Leadership
The Edna McConnell Clark Foundation launched PropelNext, an exciting new initiative to transform the lives of disadvantaged youth, but the program’s information was uninspiring—technically detailed and focused on process not outcomes.
Sutnick Plotch Communications partnered with the EMCF communications team to craft results-focused messages and a distinctive voice. We created online and print materials that shared the PropelNext vision, resonated with target audiences and brought the program to life. A story bank—currently in the works—will capture the grantee experience and be a resource for the entire team.
PropelNext now has a suite of multimedia communications materials that define not only the nuts and bolts but also the passion behind the program. The Edna McConnell Clark Foundation has been able to expand the program and build new partnerships with funders.
“Amy Plotch has brought to life PropelNext’s “voice,” helping us clearly and effectively communicate why it’s important, and how we can help, promising nonprofits boost their impact on young people’s lives by using data for ongoing improvement and learning.”
Vice President of Programs
Director of Communications
Edna McConnell Clark Foundation
The Opportunity Network
Nonprofit: Media Relations, Thought Leadership
The Opportunity Network has an ambitious vision for leveling the playing field for low-income students but its low profile limited its opportunities for growth.
Sutnick Plotch Communications developed a strategic media relations program that capitalized on OppNet’s unique programs and established OppNet founder and CEO Jessica Pliska as an expert spokesperson. We built long-term relationships with reporters and trained both staff and students to be effective spokespeople. OppNet has been featured in the Wall Street Journal, Today Show, NPR and The New York Times. Jessica Pliska is a regular contributor to Forbes.
Since OppNet began working with Sutnick Plotch Communications, the organization’s budget has grown from $1.3 million to more than $4 million. More invitations to speaking engagements and high-profile events are coming in. Most important, the number of students served each year has grown from 440 to more than 2,500.
“I hired Amy four years ago to build our media relations program and she has succeeded beyond my wildest expectations. She placed stories in New York Times, Forbes, Wall Street Journal, Today Show, NPR and others. I rely on Amy’s judgment and strategic insights to move our communications agenda forward.“
Founder and CEO
The Opportunity Network
Nonprofit: Community Relations, Advocacy
NJSACC needed to build support for local afterschool programs in the face of a Republican governor who was making deep cuts to the state education budget.
Sutnick Plotch Communications designed a campaign to engage afterschool providers, families and advocates in their local afterschool programs. The campaign, “Celebrate Afterschool: Outdoors in the Garden State,” featured over 40 community events around the state. These events brought together local and state government leaders, families and advocates in a broad show of support for afterschool programs and activities.
The campaign built unprecedented support for New Jersey’s afterschool programs. Regional and local newspapers and television covered the events. A public service announcement on New Jersey cable TV added statewide visibility. A legislative briefing built political support. Most important, the campaign generated new partnerships between the environmental, afterschool and public education fields, enabling both public and nonprofit agencies to maximize resources on behalf of children.
“Amy taught us to be intentional and strategic in our communications. She developed clear and strong messages about the importance of afterschool learning, and then she planned and executed events and programs to bring those messages to policymakers and parents. The results have been transformational.“
North Star Fund
Foundation: Media Relations, Thought Leadership
North Star Fund supports grassroots activists for social justice in New York City. Every year it raises the money to make effective, targeted grants. Executive Director Hugh Hogan realized that he needed to raise the foundation’s profile in order to attract new donors.
Sutnick Plotch Communications capitalized on North Star Fund’s bold positions on timely issues like immigration reform, Stop and Frisk policing and domestic workers’ rights to develop an opinion-focused media relations campaign. We worked with North Star Fund executive director, Hugh Hogan, to write and place op-eds and letters to the editor that built name recognition and attracted new
We generated media attention in The New York Times, Wall Street Journal, USA Today, City and State, Chronicle of Philanthropy, and Philanthropy New York, among others. We also secured a Huffington Post column for Hugh Hogan. North Star Fund was able to build additional support for its work.
“Amy is terrific. Her thoughtful approach and considerable experience enabled us to quickly develop a great communications strategy for a new fund. Her work with us resulted in extensive coverage and great exposure for North Star and the community groups that we advise and support.”
North Star Fund