How Starbucks Beat Adele And Beyonce at the Grammys

Last night Starbucks showed us how to do statistics right with a powerful commercial that aired during the Grammy Awards. It’s a great lesson for nonprofit communications. Take a look to see how you can use data more effectivley to support your nonprofit...

New Year’s Resolutions for Strategic Communicators

As 2016 fades to black I’m taking a few minutes to focus on how to do strategic communications in 2017. Here are my five resolutions for more strategic communications. Unlike my previous resolutions—shed those extra five pounds, clean out the closets—I plan on keeping...

The High Cost of Not Listening

Like so many people I’ve been reflecting on the election since Tuesday night. From my position as a communicator committed to social good I can’t stop thinking about the missed opportunities for Americans to find common ground. Instead, we let partisan politics drive...

Follow These Five Steps Before You Rebrand Your Nonprofit

With the launch of a new website, name and logo, I just rebranded my company. I’ve gone from the purple logo that served me well for the past 15 years to a sleek forward-looking logo and design. The new website uses larger visuals and tighter copy. Even the name is...

Build a Story Bank to Seize The Power of Storytelling

  How do you interest newspaper readers in a story about federal regulation of the cosmetics industry? With a story about an 11 year old girl who lost her hair—you use the power of storytelling The New York Times published this story, featuring a photo of...

A Better Starting Point For Foundation Communications

In September, I helped facilitate a session a Philanthropy New York organized by Exponent Philanthropy’s Local Engagement Group that focused on Communications Strategies for Small-Staffed Foundations. Since PNY staff received good feedback from attendees about the...

New Resource for Social Impact Communicators

If you are a social impact communications geek like me, you are probably frustrated by the fact that the world lacks a stockpile of resources that are indexed, inspirational and up-to-date. Now a new webpage, Frankology, is aiming to fill that gap. Frankology is part...

Can You Adapt Your Communications as Newspapers Shrink?

Newspaper print and online ad revenue. Source: Pew Research Center The Gannett Company joined the ranks of media companies that are dropping newspapers from their empires. Gannett, publisher of USA Today and dozens of local newspapers, just spun off its print holdings...

Let Me Count The Ways…

Shakespeare was on to something when he wrote that headline. Turn the pages of almost any magazine and you will find a listicle–an article in the form of a list. Five things we’re excited about this month…Ten steps to healthier eating. Why are they so prevalent?...

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