How To Craft A Tagline

How To Craft A Tagline

On a Sunday shopping trip to Fairway, I stopped in front of a stack of water bottles emblazoned with the words, “Overachieving H2O.”   What possessed a water company to write that tagline? Is overachieving water better than “smart” water or healthier than “natural”...
When A Picture Says It All

When A Picture Says It All

It’s been almost a month and I haven’t been able to get that picture of the president throwing paper towels in Puerto Rico out of my head. This week’s election didn’t do it; neither did Amazon’s new headquarters competition, or for that matter, the...
How Starbucks Beat Adele And Beyonce at the Grammys

How Starbucks Beat Adele And Beyonce at the Grammys

Last night Starbucks showed us how to do statistics right with a powerful commercial that aired during the Grammy Awards. It’s a great lesson for nonprofit communications. Take a look to see how you can use data more effectivley to support your nonprofit...
New Year’s Resolutions for Strategic Communicators

New Year’s Resolutions for Strategic Communicators

As 2016 fades to black I’m taking a few minutes to focus on how to do strategic communications in 2017. Here are my five resolutions for more strategic communications. Unlike my previous resolutions—shed those extra five pounds, clean out the closets—I plan on keeping...
The High Cost of Not Listening

The High Cost of Not Listening

Like so many people I’ve been reflecting on the election since Tuesday night. From my position as a communicator committed to social good I can’t stop thinking about the missed opportunities for Americans to find common ground. Instead, we let partisan politics drive...